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philc1984

The cost of an email unsubscribe and why ‘re-consent’ is so important to ABM

The idea of ownership of data is a dangerous thing. Data is ultimately the actions of people, and when marketers use the phrase ‘my database’ it sometimes feels like a form of digital slavery (prepare for the dullest episode of Black Mirror ever). That said, marketers must be realists – data has an intrinsic value, …

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4 problems holding ‘traditional publishers’ back

The UK is the 4th largest advertising market in the world, according to Statista, coming in at just over £21 billion a year in 2018.  It will likely come as no shock to anyone reading this, that in 2017, £10.5 billion was spent on digital advertising, and that £1.7 billion was spent in the ever declining newspaper medium. Part of the purpose of …

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